Published On:2015/02/24
Posted by Unknown
Why Google Ad Link Units is Important?
What are Google Ad Link Units?
Link Units are the Google Adsense links which is one of the ad formats served by Google Adsense. There are text ads, images ads, video ads and link ads which are known as link units.
Many webmasters ignore these link units completely. One must understand that link units are one of the most popular ad formats of Google Adsense.
Why Link Units are Popular?
Link units are popular among publishers because it takes very small part of your website and it looks very much like one of your navigation section. The clickthrough rate is high on link units.
Many website owners feel that link units needs to be clicked twice to really give them money, so they avoid putting link units and they are more focused towards image and video units. However, it is often seen that when the visitor clicks on link units, he gets more options and end up clicking more.And you, the publisher get more money.
If you have been still ignoring the link units, then now is the time for action. Put on 2 link units on your content rich websites and see the results. I am sure, your income will surely increase.
Placement of Link Units on your pages
The way you place link units play a major role in the CTR you get. You should judge yourself by looking at your page layout, where the the link units should be placed. It is good idea to place link units
- near the top navigation
- before the start of an article
- at the end of an article (in a way telling the visitor that you can check out more sites, related to this topic)
- sidebar of your blog
- footer of your webpage
One good way of getting high CTR from link units is to place them within the content so that it looks as if it is a part of your article only.check the first example in this link unit placement guide.
Improve Adsense Performance with Link Units
One great tip to improve performance of Link Units is to always go for the larger fonts. Now larger fonts is not a choice given based on font selection, but you should always select the 4 links options, so that the fonts appear bigger. That way you increase the chances of getting clicks more and thus your Adsense performance can be improved.